MagicBrief snags a $2M pre-Seed to productise the workflow for ad creatives

Written by
Will Richards
Published on

Sydney-based start-up MagicBrief, a platform to modernise marketing teams' creative processes, has secured $2M in pre-Seed funding. The round was led by Nick Crocker at Blackbird VC with Archangel Ventures contributing. Angel investors include a series of founders, including Vimeo founder Zach Klein, UsTwo founder Matt Miller, Eucalyptus founder Tim Doyle, Spriggy founder Alex Badran, and Halter founder Craig Piggot.

MagicBrief's platform aims to increase the output of advertising creatives by integrating the processes of sourcing inspiration, concepting and briefing into one tool. The MagicBrief is already established in several clients, including Eucalyptus, Solawave, Lyka, and Darkroom.

The product can be broken down into its three major components. The Inspire pillar allows users to save Facebook, Instagram and TikTok ads in a single click and organise collections. The Concept pillar allows users to build storyboards for internal or client use. Finally, the Brief pillar helps marketing teams create briefs for content creators using their pre-made storyboards.

Due Diligence: Supplied Media Release

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