Instead of building another reactive chatbot to handle complaints, Keeyu has developed a "proactive AI Agent" designed to monitor the entire order journey, from payment and fulfilment to delivery and returns, and prevent issues before a customer ever has to ask, "Where is my order?".

The $2.3 million round was led by Rampersand, with participation from Archangel, Startmate, Empress Capital, Exhort Ventures, Sydney Angels, and Southern Angels. The cap table also includes angels like Jason Wyatt (Marketplacer), Alexey Mitko (Eucalyptus), Paul Greenberg (a DealsDirect founder and early advisor to Afterpay), and Luigi Iacullo (an early investor in Canva).

Founded in 2024 by retail and technology leaders Jevon Le Roux (CEO), Tahir Rauf (CTO), and Tracy Godtschalk (CXO), with leadership experience from P.E Nation, Sportscraft, SurfStitch, and Mastercard, saw first-hand how "disconnected systems, delayed insights, and reactive customer service" hobbled retail teams. They are betting that the real fix isn't better customer service, but preventing the need for it at its source.

“Retailers have been stuck in reactive mode for years, waiting for customers to complain before fixing problems,” said Keeyu CEO and Co-Founder Jevon Le Roux. “We built Keeyu to change that, so shoppers get what they want, on time, as promised.”

The problem is significant. During the 2024 holiday season, for example, Australia Post delivered over 103 million parcels, and many brands struggled to cope. The resulting social media backlash over late deliveries and stockouts eroded customer trust at the worst possible time , and industry studies show nearly half of customers don't return after a poor delivery experience.

Keeyu’s platform works by connecting a retailer's disparate systems, Shopify, ERPs, WMS, 3PLs, carriers, and returns tools into a single platform. Its AI agent monitors every order in real-time to detect issues like failed payments, warehouse delays, or stockouts.

But detection is just the first step. The company is now rolling out "Phase 2" in beta, with a public launch slated for October 2025. This next phase introduces automated issue resolution. Keeyu states the AI Agent will "not only detect problems but also automatically fix predictable ones," such as reprocessing failed payments, rerouting lost-in-transit parcels, or managing stockout communications.

Co-Founder and Chief Product Officer Tracy Godtschalk put the goal more bluntly: “Teams shouldn’t be chasing tickets. They should have the silence that comes when everything works.”

Keeyu, which only launched in July 2024, reports it has already been adopted by 15 retailers across 25 brands, including names like Decjuba, Rebel Sport NZ, Camilla, EHP Labs, Clutch Glue, and Budgy Smuggler. The company is also a finalist in the SXSW Sydney Pitch 2025 for the Future of Retail & Commerce category.

Annabel Hay, Founder and CEO of Blackbird-backed Clutch Glue and a Keeyu customer, called the platform "an absolute game-changer".

“It identifies issues before customers even notice them, allowing us to stay ahead and deliver the best possible service," Hay said. "In just one snapshot, it can uncover insights that would normally take multiple full-time team members an entire day to produce. It’s become a critical part of our operations, solving a real challenge that businesses of all sizes (whether small, rapidly scaling, or well-established) have been facing.”

The startup is touting impressive metrics from its early customers, reporting up to 90 per cent fewer WISMO (“Where is my order?”) tickets, a 50 per cent reduction in manual workload for service and operations teams, and a 9 per cent lift in customer retention.

Keeyu claims this delivers between 10x and 20x ROI during peak trading periods. The platform can reportedly go live in under a week, integrating with existing workflows without disruption.