The fashion and product design industry is undergoing a significant digital transformation. While enterprise-grade 3D design tools like CLO 3D, Style3D, Browzwear, MarvelousDesigner, and Optitex have long dominated the market, they remain expensive and complex—accessible primarily to large manufacturers and established design teams with specialised expertise.

According to industry research, these professional 3D design platforms have revolutionised product development by enabling virtual prototyping, improving communication between designers and manufacturers, and reducing physical sampling. However, their high cost and steep learning curves have created a significant barrier to entry for solo creators and small brands.

Fabra, a Sydney-based platform founded in 2023, is challenging this status quo by making professional-grade 3D product design accessible to everyone. Today, Fabra announced a $2.8 million pre-seed funding round and the launch of its public beta, marking a significant milestone in the company's mission to democratise 3D design for solo creators, small brands, and entrepreneurs.

At its core, Fabra offers a browser-based 3D product design tool that requires no CAD expertise. The platform automatically generates cloud-based tech packs, comprehensive digital blueprints that include measurements, fabric specifications, construction details, trims, bill of materials, and care labels, ready for manufacturing.

This capability addresses a critical pain point in product development. Traditionally, creating accurate tech packs has been time-consuming and required specialised knowledge.

By automating this process, Fabra enables designers to move from concept to production-ready specifications in a fraction of the time. The platform's emphasis on web-based access—no software downloads required—aligns with industry trends toward cloud-first, collaborative tools that reduce friction for users and enable real-time collaboration.

“For too long, product design has been locked behind complex software and steep learning curves, only accessible to trained professionals,” said Luke Grana, Co-Founder and CEO at Fabra. “With new web-based 3D technology, fast GPUs, and cloud rendering, designing physical products in the browser is no longer futuristic. At Fabra, we’re building the platform to make it possible. No downloads, no training, just creativity. We want to unlock everyone who has ideas but never had the tools to bring them to life.“

The investment was led by January Capital, Side Stage Ventures, and Concept Ventures, with participation from LFX Digital, a global supply chain leader with deep roots in manufacturing and product development.

However, fashion is just the beginning. Fabra has plans to expand into other verticals, suggesting the platform's core technology has broader applications across product design industries, including furniture, consumer goods, and industrial design.

The public beta launch marks a crucial step toward general availability, planned for early 2026. This phase will allow designers, small brands, and entrepreneurs to test the platform, provide feedback, and help shape the product's evolution before the full launch.

Fabra's focus on 3D product design and automated tech pack generation suggests a similar opportunity exists in the product design and manufacturing space. The global 3D design software market is experiencing significant growth, driven by increasing adoption of digital design tools, rising demand for virtual prototyping, and the need for efficient supply chain communication.

The platform's emphasis on web-based access aligns with industry trends toward cloud-first, collaborative tools. This approach reduces friction for users and enables real-time collaboration, a feature increasingly expected in modern design workflows.

The addressable market for accessible 3D design tools is substantial. Millions of solo creators, small brands, and entrepreneurs globally lack access to professional-grade design tools due to cost and complexity barriers. By targeting this underserved market segment, Fabra positions itself in a growing category of democratized design platforms.

To join the public beta community, you can find out more here.