Home electrification is a messy business. Between finding contractors, selecting hardware, and navigating government rebates, the friction for homeowners is high. Electric Future, a Sydney-based startup attempting to streamline this fragmented market, has secured new backing to scale its operations.
The company announced today that Ecotone Partners’ Planet Fund has subscribed for half of its $10 million debt and equity raise. The deal values Electric Future at $40 million pre-money.
Founded by Nathan Brown, Adam Risborg, and Caetano Mantovani, the startup positions itself as an end-to-end platform for households looking to switch to clean energy. While the company covers the standard hardware gamut, solar power, batteries, EV chargers, and heat pumps, its business model relies on arbitrage to lower consumer costs.
The Certificate Arbitrage Model
Unlike hardware vendors that compete solely on margins, Electric Future claims it can reduce the price of electrification devices by over 25%.
The company achieves this by managing the backend complexity of government-issued energy certificates, specifically VEECs, PRCs, STCs, and ESCs. Electric Future captures the value of these certificates by selling them to energy retailers and passes that value on to the customer to subsidise the hardware.
This pricing strategy appears to be driving significant volume. The startup recently ranked #23 on the 2025 AFR Fast Starters list, reporting 495% annual growth. For the 2025 fiscal year, Electric Future posted revenue exceeding A$27 million.
White-labeling and Market Reach
Electric Future operates a dual-pronged distribution strategy. It owns Revcharge, a direct-to-consumer EV charging brand that has completed over 6,000 residential installs. However, a significant portion of its reach comes through a white-label service, allowing major brands to offer electrification products under their own banners.
Current partners leveraging this infrastructure include Ford and Geely on the automotive side, and AGL and Amber Electric on the energy side.
To date, the company has completed over 10,000 installations and is currently executing up to 150 installs per week. The fulfilment network spans every Australian state and territory, utilising a roster of over 3,500 installers.
Electric Future with Ecotone Partners
The Investor View
The funding comes from The Planet Fund, a climate-focused vehicle managed by Ecotone Partners. Investors in the fund include Robyn Denholm’s Wollemi Capital, the Milgrom family office (Tripple), and Understorey Ventures.
According to Ecotone, the investment thesis relies on the startup's ability to consolidate a disjointed customer experience.
“Electric Future is in pole position to become a one-stop shop for home electrification: a trusted broker that streamlines the process for customers, making it faster, simpler, and cheaper to electrify their homes,”
Nicole Kleid Small, also from Ecotone, noted that the startup has "clear advantages in this fragmented market" citing its national network and execution track record.
The capital injection, a mix of debt and equity, will be used to expand the installer network and improve the company’s customer-facing digital platform.
CEO Nathan Brown emphasised the strategic fit of the new capital. “The Planet Fund is a highly aligned funding partner; we share a focus on near-term solutions that decarbonise the world. This round of funding will allow us to accelerate our growth by expanding our national installer network, deepen our partnerships, and enhance our customer platform,” said Brown.
The Australian home electrification market is projected to reach $19 billion by 2030. Electric Future is currently in conversations with strategic investors to close the remainder of its $10 million round.